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Inspiration
Losing My Edge: What It Feels Like to Lose Purpose as a Creative #PurposeMonth
Have you ever looked at yourself in the mirror and wondered who that uninspired individual was starting back at you? This existential crisis is something I found myself experiencing on an almost daily basis since turning 35 and, as a professional...
Posted by: Benjamin HiornsInspiration
#MemberSpotligh on graphics designer Huma Fawad
How did you first get into the industry?My journey into the creative industry was a natural evolution of my lifelong passion for art and creativity. Growing up, I always gravitated towards painting, drawing, and exploring various creative outlets....
Posted by: Creativepool EditorialIndustry
Frameworks reinvents itself #CompanySpotlight
For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...
Posted by: Creativepool EditorialFeatures
Using Music and Sound Design to Tell Stories and Create Immersive Experiences #PurposeMonth
Music and sound design have always worked as invisible forces that work together to evoke profound emotional responses in creative works. As a musician myself, it’s something I’ll happily advocate until the cows come home. The aural world...
Posted by: Benjamin HiornsFeatures
The Sleek Journal: May Edition
Welcome to the first issue of The Sleek Journal, where we will be sharing the latest marketing insights, experiences, and news from within the industry that have been sparking conversation here at Sleek HQ all month long. And hey, if you're itching...
Posted by: Sleek EventsInspiration
Designhouse bring energy back #BehindTheBrand
We spoke to Richard Debenham, Design Director at Designhouse this week, about his agency’s job creating a new brand name and visual identity for a former subsidiary brand of the district energy business, Equans, set to lead the UK market in a...
Posted by: Creativepool EditorialInspiration
How to balance paying work with work that feeds your purpose #PurposeMonth
How many times in your career have you been forced to choose between a lucrative gig that feeds your coffers but chips away at your soul and a low-payer or pro-bono gig that would make you feel like you’re contributing something positive to the...
Posted by: Benjamin HiornsIndustry
How to hire an Automotive Design Expert in 2024
Whether you are a car manufacturer, an aftermarket parts company, or a startup looking to innovate in the automotive space, finding the right automotive designer can significantly impact your project's success. This guide will walk you through the...
Posted by: Creativepool EditorialFeatures
Should brands and agencies be using Threads?
Meta did a great job launching Threads last summer: the teasers, the waitlist, the ‘number’ assigned to your profile signifying when you became part of the community... It was all very exciting.And in the short-term, it worked -...
Posted by: 33SecondsInspiration
Big Has and mates whip up fusion frenzy for Inch’s cider #BehindTheIdea
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool EditorialInspiration
The Intersection of Art and Activism: When Creatives Take a Stand #PurposeMonth
We all like to think we’re “saying something” with our creative endeavours but when commerce is involved, there’s only so far we can really push the boundaries. That’s why so many creatives throughout recent history have...
Posted by: Benjamin HiornsFeatures
Picking the brain of Outbrain #CompanySpotlight
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool EditorialIndustry
Why Do Advertisers Keep Neglecting Boomers with Cash to Splash? #PurposeMonth
A few years ago, the odious phrase “OK, boomer” became the de facto clarion call of every social media influencer under the sun. It’s a phrase that underlines popular culture’s general distain of anyone (or anything) over the...
Posted by: Benjamin HiornsInspiration
#MemberSpotlight on animator Fran Power
How did you first get into the industry?I first worked straight after college on an animated short film, as a junior 3D animator, through two of my teachers in my Animation course in Dun Laoghaire, Dublin. Then from there I started working with a...
Posted by: Creativepool EditorialInspiration
Mental Health in the Creative Industries: Navigating the Stress Without Losing Your Spark #PurposeMonth
It’s ok to not be ok. This is an adage that has become something of a silent anthem in recent years, as more of us start to realise we’re “not the only ones struggling.” In the creative industries particularly, which tends to...
Posted by: Benjamin HiornsInspiration
Lovehoney get creative with censorship #BehindTheIdea
Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....
Posted by: Creativepool EditorialInspiration
The Resurgence of Print: Why Tangible Media Still Matters #PurposeMonth
In the third decade of the 21st century, screens are everywhere and that’s proven quite destructive for traditional print media. Also factor in the world’s shift towards sustainable practices and it would appear as if the age of tangible...
Posted by: Benjamin HiornsFeatures
Inside 5 of 2024’s most controversial banned adverts #PurposeMonth
Controversy can be a double-edged sword, particularly in an age where there’s so much content and so few original ways left to break through the noise. Poking the bear is all well and good though, but if you poke too hard, you’ll...
Posted by: Benjamin HiornsInspiration
A modular rebrand for a bold gaming platform #BehindTheBrand
This week, I spoke to Nikola Jellačić, Chief Marketing Officer at online casino brand Casumo, about their recent rebranding by SNASK.What was the brief for the rebrand?The initial brief was a brand refresh rather than a full rebrand. But we...
Posted by: Creativepool EditorialInspiration
Purpose Doesn’t Have to Mean the Death of Comedy #PurposeMonth
Comedy is a funny thing (naturally). For one thing, it’s incredibly subjective. Indeed, one person’s lol can be another person’s lawsuit. When it comes to humour in advertising, this means there’s an even finer line to tread...
Posted by: Benjamin HiornsWorkshop
How to Hire an Exhibition Designer- Definitive Guide (2024)
In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...
Posted by: Creativepool EditorialIndustry
Introducing IMP: A virtual agency with global 24-hour reach #CompanySpotlight
How was your company born and where are you based?IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool EditorialFeatures
Understanding AI Washing and Its Impact on Creativity #PurposeMonth
Over the last 12 months, it wouldn’t necessarily be hyperbolic to suggest that AI has become embedded into almost every facet of our lives. For me, specifically, it’s completely changed not only how I work but who I work for, and I have...
Posted by: Benjamin HiornsInspiration
Wayfair gets out of your head and into your home # BehindTheIdea
Wayfair, one of the world’s largest online destinations for all things home, recently launched the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of the campaign developed by Jung...
Posted by: Creativepool EditorialInspiration
#MemberSpotlight on freelance graphic artist Andrea Calsolaro
How did you get into the industry?I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...
Posted by: Creativepool EditorialFeatures
The Global Impact of Eurovision: A Brand's Gateway to the European Super Bowl
The Eurovision Song Contest, renowned for its extravagant performances and diverse musical entries, has evolved significantly over the years, now claiming a spot as one of the most watched non-sporting events globally.In 2023, Eurovision reached a...
Posted by: Benjamin HiornsLeaders
Karan Dang uses what he learned at Disney to forge unbreakable bonds with Gen Z #GettingToKnow
Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next...
Posted by: Creativepool EditorialIndustry
Is Hugh Grant right about Apple’s “dystopian” new ad? #PurposeMonth
Sometimes I have to ask my myself if Apple has become a company more about marketing than tech. Yes, they’ve always been a style over substance brand, but in years’ past, the messaging always reinforced the product rather than...
Posted by: Benjamin HiornsIndustry
Free Annual 2024 Entries
You have just 2 weeks left to enter Annual 2024! If you haven't had a chance to look over the categories on the submission form, nomination form or managed to download the entry pack, you might not have noticed that we have a number of free...
Posted by: CreativepoolIndustry
The Importance of Brand Consistency
I can’t tell you how many businesses I’ve spoken to who believe that branding is getting a new logo and slapping it on all of their marketing. But there’s much more to brand consistency than that, and I wanted to share with you how getting...
Posted by: Tony ClarksonFeatures
Introducing the Next Generation to Creative Careers: A Blueprint for Tomorrow's Innovators #PurposeMonth
“Children are the future” is a pretty hollow statement. That being said, in a global economy where creativity is seldom financially rewarded and it’s easier to make a fortune effectively moving numbers around a spreadsheet than...
Posted by: Benjamin HiornsWorkshop
How to hire a Social Media Manager
In today's digital age, social media plays a crucial role in enabling businesses to engage with customers, enhance brand visibility, and drive sales. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to evolve, the role of a...
Posted by: Creativepool EditorialLeaders
From voiceovers to award-winning production with Synima Founder Quint Boa #CompanySpotlight
Synima is a global video production company that’s spent the last two decades “giving voice to the world's leading brands, ensuring they cut through the noise to tell the stories that matter.” Their founder, Quint Boa, is a...
Posted by: Creativepool EditorialFeatures
Why Creative Labour Isn't Always Seen as "Real Work" #PurposeMonth
Aside from my “day job” as a copywriter/journalist/mercenary, I’ve also worked on and off as a semi professional musician for the last 20 years. At one point around 2008, it seemed as if that career might actually blossom into...
Posted by: Benjamin HiornsInspiration
#MemberSpotlight on 'Pixel Professor' Matthew Flaherty
How did you first get into the industry?It has been a really long road. I always wanted to be a graphic designer, ever since I was little. My studies were taking me in this direction, but life has a way of changing your direction. I was an IT...
Posted by: Creativepool EditorialWorkshop
Reinventing a Legend: Can a Ubiquitous Brand Ever Change its Image? #PurposeMonth
There are a handful of brands that have already won the pop culture lottery. These are the brands that could legitimately be called “iconic” and boast a level of recognition that even the world’s most famous individuals would kill...
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